Stevenson & Bridley provides the Client with a structure that offers Customer Service as its main mission. We offer more than the standard communication strategies, that are not enough to fulfill all the client's needs.
We advise the customer from the valuation of the investment to the choice of the communcation medias. We care about the development of the communication project and we strive for the timetables to be followed. Setting up a functional IT stucture and offering a team of professional in order to create a continuos contact with the customer is really important to us. Our aim is to provide this through just one person, the interlocutor, who becomes the only interface between the Client and the agency.
1. The choice of the communication's tools
It is the result of the communication strategy agreed and accepted by the Client. It is defined by the needs expressed during the strategy planning and embrace the anlysis on the brand's communication potential in order to optimize the image of it in relation to the investment.
2. Definition of communication objectives
It is not enough to invest in communication to gain returns on the investment. It is necessary to apply the strategies that exactly identify the aimed objectives in order to define precisely if the target is the prestige of the brand or the launch of a new product campaign.
3. Target identification
Not to take a wild guess, it is important to segment the target of our communication.
4. Determination of budget and returns
Analysis of investment potentials, optimizing the means in order to valuate the investment return depending on the results for the brand's image and popularity.
5. Identification of marketing instruments and budget allocation
Thanks to the cooperation with international Media Centers, we are able to set up a Media Mix that allows us to select the communication media depending on objectives and budget optimization.
6. Contractual advising
Even a simple purchase of media services needs a reliable and constant professional assistance.
7. Monitoring, returns and results analysis
In order to be always up to date with the “movements” that investments create around communication.
8. Optimization of spaces and investments on direct and non direct medias
Because the purchaising potential of a communication firm that operates at an international level is definitely more “price performing” than the one of a small purchaser.
9. Continuos assistance
From the managing of the media instruments offered, to the continuos presence of the “interface” for the client. Always striving to offer new opportunities to the coordination of all the communication activities.
In other words: targeting investments to obtain “optimized” results.